Power Unit Executive Team 2009-2010

President Christy Luo
Vice-President, E3 Challenge 2010 Chair Cherry Cheng
Finance Director Chris Yau
Sponsorship Director Jonathan Ku
Public Relations/Marketing Director Jane Man
Youth Development Director Lily Zeng
Communications Director Betty Chan
Night It Up! 2010 Chair Melissa Ho

Name: Christy Luo
Position: President
Education and/or Occupation: Economist, Ministry of Finance
D.Phil Research, Nutfield College, Oxford University
Masters, London School of Economics (LSE)
Years of Involvement with PU: Four years and counting
Most memorable experience working with PU:
  • The anticipation and profound sense of accomplishment when my E3 mentees presented at the E3 Challenge that made me superbly proud to be their mentor. Their professionalism and dedication inspires me to this day I have learned more from them than I can hope to pass on.
  • ... and the rounds of night markets, when we kneeled on our gray streets picking up oyster shells and streamed sheer joy; when we spent time we didn’t have to participate in the process with everything we did; when the wit and creativity in planning and execution were at least as impressive as the number of people attended; when cynics concluded we had consumed some invisible energy, and we were running on passion alone.
What You Wish to Accomplish for PU This Year:
  • Driving forward, trailblazing, and delivering results – through launching of new projects, solidifying current projects, and cultivating community alliances.
  • Leading by example with work ethic, compassion in people, a penchant for philanthropy, and investment in genuine relationships both within the organization and with the public at large

Name: Cherry Cheng
Position: Vice-President, E3 Challenge 2010 Chair
Education and/or Occupation: 4th year iBBA Candidate at Schulich School of Business, York University
Years of Involvement with PU: Two years and counting
Most Memorable Experience Working with PU:
  • There are many! The most memorable ones are:
    • Participating in the E3 Challenge 2007 and having our project idea used by Ontario Science Center;
    • Mentoring my own team of E3 participants, witnessing their growth from the beginning to end, and seeing what was first a disconnected group come together through the challenges and become the final winners of the E3 Challenge 2008!
What You Wish to Accomplish for PU This Year:
  • To build community presence through establishing long-term relationships with external organizations; and
  • To work with everyone in the organization and offer growth opportunities to youth leaders of tomorrow.

Name: Chris Yau
Position: Finance Director
Education and/or Occupation: B.Comm @ Rotman Commerce 3rd yr Finance and Economics
Years of Involvement with PU: Two years and counting
Most Memorable Experience Working with PU:
  • Being a E3 mentor and spending my summer with the most awesome E3 team!
What You Wish to Accomplish for PU This Year:
  • Be able to donate to beneficiaries this year;
  • Expanding Power Unit's presence in the community;
  • Creating new, sustainable and successful projects; and
  • To foster our three core values: empowerment, philanthropy and youth development

Name: Jonathan Ku
Position: Sponsorship Director
Education and/or Occupation: 2nd year Management Program at University of Toronto Scarborough Campus
Years of Involvement with PU: Two years and counting
Most Memorable Experience Working with PU:
  • Working countless hours organizing Night it Up! but only enjoying the event for a few hours since I was at parking or doing some other random task;
  • Ranting at 3 am in the morning about how many more tasks are needed to be completed after Night it Up! day one... specifically having a cleaning truck parking on a fire route
What You Wish to Accomplish for PU This Year:
  • Expand Power Unit's projects by establishing new sponsors and maintaining past relationships;
  • Increase the opportunity for youths to develop their skills by creating new projects

Name: Jane Man
Position: Public Relations/Marketing Director
Education and/or Occupation: Graduating UWO Student Majoring in Media, Information and Technoculture
Years of Involvement with PU: Two years and counting
Most Memorable Experience Working with PU:

  • Watching with pride as my mentees from E3 Challenge 2008 walk on the Award Ceremony stage after two months of hard work and growth;
  • Smiling from ear-to-ear as the sun came out in the afternoon on day two of Night It Up! 2009 after a night of thunderstorm, heavy downpour, and sleeplessness; and
  • Meeting a group of beautiful and inspiring people who has become my best friends and my second family and knowing that we are making a difference.
What You Wish to Accomplish for PU This Year:
  • To establish a strong foundation for the future of Power Unit by strengthening relationships and partnerships within and outside of the organization;
  • To foster innovation and creativity to challenge the status quo and test our limits;
  • Simply do what we do best: have a fantastic time and generate new friendships while helping a good cause.

Name: Lily Zeng
Position: Youth Development Director
Education and/or Occupation: University of Western Ontario—1st year Business
Years of Involvement with PU: Two years and counting
Most Memorable Experience Working with PU:
  • Watching my E3 team come together through countless obstacles and persevering through the ups and downs of Night Market 2007
What You Wish to Accomplish for PU This Year:
  • Expand and retain PU's membership;
  • Provide leadership opportunities for members through small-scale projects and volunteering opportunities;
  • Instill in PU projects the idea that philanthropy isn’t a duty but rather a product of passion and vision; and
  • Make Power Unit a place where people can foster leadership skills and find inspiration in each other.

Name: Betty Chan
Position: Communications Director
Education and/or Occupation: 11er @ A. Y. Jackson Secondary School
Years of Involvement with PU: Two years and counting
Most Memorable Experience Working with PU:
  • Throughout the year I have worked with Power Unit, I can surely say that the most memorable experience was the emancipation of the spirit inside us as Night It Up! progress:
    • Pre NIU: The incessant phone calls, hourly meetings and ongoing stress;
    • During NIU: Restlessness over the course of the days, determination to make it glorious, hunger from the ongoing tasks and the excitement of the actual event;
    • Post NIU: Relief from the exhaustion, anticipation for the following year and reminiscing the days we spent together.
What You Wish to Accomplish for PU This Year:
  • To implement and execute new projects that reflect our core values for the future of PU; and
  • To bring out the passion within our organization.

Name: Melissa Ho
Position: Night It Up! 2010 Chair
Education and/or Occupation: Theatre Performance Production 4th year at Ryerson University
Years of Involvement with PU: Three and counting
Most Memorable Experience Working with PU:
  • Having the opportunity to lead the stage team for the last 2 years and moving up to chair Night It Up this year. The many months of meetings and preparation prior to Night It Up, the adrenaline filled nights of set-up and running the event, and the rewarding satisfaction of another great year. But most importantly, seeing my team, Night It Up, and Power Unit members grow throughout the process.
What You Wish to Accomplish for PU This Year:
  • To set another milestone in Night It Up history, making it bigger and better; and
  • To be a role model and a mentor to my teams, to lead by dedication, determination, innovation and passion






Past Presidents
Name: Jimmy Yin
Years of Involvement with PU: 7
Most memorable experience working with PU:
  • It was the first year of the Night Market. The team and I worked around the clock for months, and we didn't know what to expect as it was a new concept and has never been done before in the GTA. It was a big gamble for a bunch of university freshmen to take on a project of this scale. In fact, we only expected a few people hundred to show up - if we were lucky. Turned out we were wrong. THOUSANDS of people showed up on the first night and also the next. I was in shock and awe as more and more patrons poured into the event, literally turning an uninteresting parking lot into a bustling haven for street food, cheap buys, and great entertainment. My heart leaped for joy for it was truly amazing to see with your own eyes the fruits of your team's own hard work, perseverance, and dedication right before you.

Name: Anita Ko
Years of Involvement with PU: 6+
Most memorable experience working with PU:
  • In 2002, when I was overwhelmed by the first sighting of the sea of visitors trotting through, wondering "how did we reached so many people?!" To date, I'm still very proud that we can prove that much can be accomplished when we have a group of dedicated individuals.

Name: Ling Chung
Years of Involvement with PU: 6
Most memorable experience working with PU:
  • There are simply too many heartfelt memories. The coherence of PU members and the relationships we built is paramount. The friendships, exhibited by trust, reliance, and countless laughers top my list. The "cake-baking incident" is unforgettable, one of numerous accounts of pushing boundaries and remaining excellent friends.

Name: Urban Lee
Years of Involvement with PU: 4
Most memorable experience working with PU:
  • It was the sweet feeling of achievement on the opening night of Toronto Night Market 2006. The feeling was exponentially greater because it was shared with our PU members. We all hugged and embraced the special moment. No words were exchanged; just a glance, a hug, and a smile. We did it!

Name: Victoria Phan
Years of Involvement with PU: 4
Most memorable experience working with PU:
  • Having to sleep on site at Toronto Night Market 2007


Name: May Choi
Years of Involvement with PU: 3
Most memorable experience working with PU:
  • There are countless. From roaming through night market for 2 nights not realizing that I had not taken a washroom break, to sitting in another member's basement sewing over 50 Power Unit logos by hand as Christmas presents to our team members may begin to portray the passion we have for our team, as well as for our cause.

Name: Cindy Tsoi
Years of Involvement with PU: 4
Most memorable experience working with PU:
  • Countless—from marching down Steeles Avenue under the scorching heat in my first year, to sleeping (or more correctly, not sleeping) on-site at Metro parking lot in the second, to the countless discussions and debate in the third, and all the smiles and fuming faces along the way entering my fourth year?



Copyright (c) 2009 Power Unit Youth Organization